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Research papers

Effectively managing the brand experience

The media landscape is constantly evolving and increasing in complexity: fragmentation of traditional media and growing influence of new media means that car manufacturers are paying more attention to non-traditional contact points such as events or...

Catalogue: Automotive 2008
Authors: Frederic Casellas, Pierre Gomy
Company: KANTAR TNS Malaysia
March 3, 2008
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Citation

Casellas and Gomy (2008a, March 03). Effectively managing the brand experience. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/effectively-managing-the-brand-experience